Miramar® Privacy Policy

Privacy Policy for Miramar® King of the Beach® Web Sites

This Privacy Policy is for Miramar Brands Group, Inc and the Crown Brands™  and the Miramar®  King and Queen of the Beach Web Sites.  This Privacy Policy describes information Miramar® and its subsidiaries and affiliates (collectively, “Miramar®”) collect, use, share, and store, including personal information (i.e., information that personally identifies you, such as your name, email address or billing information, or other data that can be reasonably used to infer this information).

This document focuses on information related to the operation of the public websites available at kingofthebeach.com and kingofthebeach.com sub-domains (each, a “Site”), including our online store.

We provide additional details about how we collect and use information in connection with King of the Beach® products and services in our Privacy Statement for King of the Beach® Products and Services.

COLLECTION AND USE: Miramar® collects information about you through our Sites in several ways. This information is used to provide users with King of the Beach® products and services, to allow us to understand how visitors navigate our Site, and to provide advertising that is relevant to your interests.

Purchase and Login Information: If you pre-order or purchase Miramar® products from our Site, we request that you provide your name, email address, billing and shipping address, credit card information and any other information necessary to complete the transaction. If you create a Miramar® account, your name, billing and shipping address and the last four digits of your credit card information can be stored by Miramar®. We do not collect or store your full credit card information. Our credit card processing service provider, Shopify Payments, will collect and store full payment card information from you, even as a guest user, when an order is placed until when it ships. If you create a King of the Beach® account and elect to have payment card information saved, Shopify Payments will store your payment information.

Mailing List Information: You may choose to submit your email address via a submission form located on our Site or when you sign up for a Miramar® account. Your email address may be used to send you news about Miramar®-related services, surveys, products or promotions. We may use one or more service providers, including to administer these messages, but we do not share your email address with spammers or any other third parties without your permission.

Device Usage information: If you visit our Site and are logged into your Miramar® account, we record the IP address you visit our Site from. We store this data along with your email address, information about yourMiramar® device, data collected directly by the device, a history of your device settings, and any other information we have collected about your use of Miramar® products and services. See our Privacy Statement for Miramarh® Products and Services to learn more about the usage information collected through our products.

Online Tracking and Your Choices:

Website Use Information: Like many websites, we and our third-party partners analyze log file information and other data collected through cookies, web beacons, and other tracking technology, to collect information about your browsing behavior when you visit our Site, including for example, your browser type, domains, page views, IP address, referring/exit pages, information about how you interact with our Site’s web pages and with third-party links, traffic and usage trends on the service, etc. We use session cookies to keep you logged in while you use features of our Site; these disappear after you close your browser. We also use persistent cookies, which stay in your browser and allow us to recognize you when you return to the Site. We use this to remember your information so you will not have to re-enter it, to better understand how you use our website and products and services, to diagnose and fix technology problems, and otherwise enhance our Site, products, and services. In some of our email messages, we use a “click-through URL” linked to content on the Site. We track this click-through data to help us measure the effectiveness of our customer communications. We also use third-party analytics tools (including Google Analytics) to assist us with analyzing and improving our service. Most Internet browsers automatically accept cookies, but you may be able to change the settings of your browser to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you set your browser to reject cookies, parts of our Site may not work for you. Please note, depending on your type of device or browser, it may not be possible to delete or disable all tracking mechanisms on your device.

  • Your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of cookie information for analytic and internal purposes. The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device to delete and disable cookies and other tracking/recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit allaboutcookies.org).
    • We permit third-party advertising partners to use cookies and other technology to collect information about your browsing activities over time and across different websites when you use our Site. For example, we use advertising services provided by third-party ad partners, such as Google Display Network and AdRoll, to market our services to you on other websites and online services. Through a process called “retargeting,” each service places a cookie on your browser when you visit our Site so that they can identify you and serve you ads on other sites around the web based on your browsing activity. To avoid use of this information for advertising by these third-party ad partners, you can change your browser settings to reject cookies or to notify you when cookies are set and you could select the Do Not Track option on your browser, though we have no control over and cannot confirm whether these third-party ad parties honor the Do Not Track browser signal. Additionally, many advertising companies are members of the NAI or DAA and/or provide opt-outs on those industry pages at org/choices or aboutads.info/choices.

    Third-Party Sites and Features: Our Site may contain links to other websites operated by third parties and may include social media features such as Facebook and Twitter buttons (such as “Like,” “Tweet” or “Pin”). These third-party sites may collect information about you if you click on a link and the social media sites may automatically record information about your browsing behavior every time you visit a site that has a social media button. Your interactions with these features are governed by the privacy policy of the company providing the feature, not by our privacy policy. We do not control what information these third parties collect. Please review your privacy settings on your social media sites and think carefully before clicking on links which may take you to a third-party website.

    Minors: Our Miramar Site does not knowingly collect or store any personal information about children under the age of 13.

    DATA SHARING: Under no circumstance do we share personal information for any commercial or marketing purpose unrelated to the delivery of King of the Beach® Products and services without asking you first. Period. We do not rent or sell our customer lists.

    The following are the limited situations where we may share personal information:

    • With your permission: We may share personal information when we have your permission. One example of this would be if you sign up for programs offered by our partners (e.g., energy or insurance companies). If you do this, we may share certain information with the partner. This could include things like your enrollment information and the activation status of your device. If you connect third-party devices and services to your King of the Beach® Products through the Works with King of the Beach® program, you are shown information about any proposed exchange of data. King of the Beach® will request your consent to these exchanges on your behalf and you can change your mind at any time. When you use third-party services integrated with the Miramar® Products, their own terms and privacy policies will govern those services.
    • For external processing: We have vendors, service providers, and technicians who help with some of our processing and storage, including helping to answer your questions. They may also assist with monitoring our servers for technical problems. These technicians (as well as Miramar® employees) can access certain information about you or your account in line with this work but these technicians are not allowed to use this data for non- Miramar® We also have strict policies and technical barriers in place to prevent unauthorized employee access to video data.
    • As part of business transitions: Upon the sale or transfer of the company and/or all or part of its assets, your personal information may be among the items sold or transferred. We will request a purchaser to treat our data under the privacy statement in place at the time of its collection.
    • For legal reasons: We may provide information to a third party if we believe in good faith that we are required to do so for legal reasons. For example, to respond to legal process, or comply with state and federal laws (or the applicable laws of foreign countries other than the United States).

    Your personal information may be collected, processed and stored by Miramar® or its service providers in the United States and other countries outside the European Union where our servers reside. As a result, your personal information may be subject to legal requirements, including lawful requirements to disclose personal information to government authorities, in those jurisdictions.

    SECURITY: Miramar® takes security seriously and cares about the integrity of your personal information. We use commercially reasonable physical, administrative, and technological methods to transmit and store your data securely. However, Miramar® cannot guarantee that unauthorized third parties will never be able to defeat our security measures or use your personal information for improper purposes. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

    RETENTION: Miramar® generally stores your personal information on Miramar® servers until you delete or edit it, or for as long as you remain a Miramar® customer in order to provide you with King of the Beach® Products. In addition, Miramar® may store your personal information to resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws.

    INTERNATIONAL VISITORS AND DATA TRANSFERS

    International Visitors: The Miramar® website is hosted in the United States and is intended for United States and Canadian visitors as well as visitors from the United Kingdom, Ireland, France, Belgium, Germany, Austria, Italy, Spain and the Netherlands. If you are accessing the site from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal data to the United States and by providing your personal data you agree to that transfer.

    International data transfers: When we transfer personal data from the European Economic Area and Switzerland to other countries, including to the United States, we use a variety of legal mechanisms to help ensure your data is appropriately protected. Miramar® complies with the EU-US Privacy Shield Framework and the Swiss–US Privacy Shield Framework (the “Privacy Shield”) regarding the collection, use, sharing, and retention of personal information from the European Economic Area and Switzerland to the United States, as described in our Privacy Shield certification. Miramar® adheres to the principles contained in the Privacy Shield (the “Principles”).

    As part of our participation in Privacy Shield, if you have a dispute with us about our adherence to the Principles, we will seek to resolve it through JAMS based in the US, and under certain conditions, through the Privacy Shield arbitration process. (In certain circumstances, the Privacy Shield Framework provides the right to invoke binding arbitration to resolve complaints not resolved by other means, as described in Annex I to the Privacy Shield Principles.)

    Privacy Shield participants are subject to the investigatory and enforcement powers of the US Federal Trade Commission and other authorized statutory bodies. Under certain circumstances, participants like us may be liable for the transfer of personal information from the EU to third parties outside the EU. Learn more about Privacy Shield here.

    We may share, as described in this Privacy Policy, information with our affiliates and subsidiaries, and third parties. We may disclose information in response to legal process and lawful requests by public authorities in the United States and other countries, for the purposes of law enforcement and national security.

    Individual Rights in the European Economic Area: If you are located in the European Economic Area, you may seek confirmation regarding whether Miramar® is processing personal information about you, request access to your personal information, and ask that we correct, amend or delete your personal information. In addition, you may object to Miramar® processing of your personal information at any time. However doing so may impact your use of the Miramar® Products and Services.

    Applicable law may provide you with the right to request access to, (receive) port, object to or restrict processing, seek rectification or request erasure of personal information held about you by Miramar®. To protect your privacy, Miramar® will take commercially reasonable steps to verify your identity before granting access to or making any changes to your personal information.

    CHANGES TO PRIVACY POLICY:

    Please note that this privacy policy may change from time to time. We will provide notice of any changes on the website or by contacting you.

    CONTACT:

    For users in the United States and other countries outside of the European Economic Area: Miramar®, 1141 Citrus Drive, Unit 431, Ventura, California 93004 USA.  Miramar® is part of the Crown Brands, which include Miramar®, King of the Beach®, King of the Court®, Queen of the Beach®, Queen of the Court®, King of the Snow® and Queen of the Snow®, founded originally in 1983.  © Miramar Brands Group, Inc. 1983 - 2021.

    If you have any questions or comments relating to our website and/or the privacy policy, please click here or write to us: Miramar, 530 Sout lake Avenue, Paadena, CA. 91101. You may also contact us via telephone at (888) 9-THEKING.

    If you have any questions or requests about your personal data, please contact us at support@kingofthebeach.com.

    Last Updated: [25 May 2021]